Wexido vs Etsy: Which is Better for Indian Sellers?

If you're an Indian creator or seller, you've probably heard of Etsy. It's the global marketplace for handmade and vintage goods. But in 2025, a new option has emerged for Indian sellers: Wexido. How do they compare?

The Fee Structure

Etsy: $0.20 USD listing fee per item (₹16.50 approx), 3% + $0.20 transaction fee on every sale, plus 3% payment processing fee. If you sell a ₹1000 item, Etsy takes ₹300. Your net: ₹700.

Wexido: Completely free to start. First 100 sales: zero commission. After that, 5% commission on sales. Same ₹1000 item: zero fees for the first 100 sales, then ₹50/sale after. Your net: ₹1000 (first 100), then ₹950.

The math is stark: Etsy costs 30% of your sales; Wexido costs 0% initially, then 5%.

Payment Methods for Indian Sellers

Etsy: Payments come to your bank via Wise (formerly TransferWise). Slow, often requires a US bank account, and Wise takes another cut.

Wexido: Native UPI, Razorpay, NetBanking payouts. Money lands in your account instantly, no middleman. This is huge if you're in India.

Audience & Discovery

Etsy: Massive global audience (90M+ active buyers). Algorithmic discovery—Etsy decides what shows up in search. You're competing with millions.

Wexido: Smaller but growing audience of creators and conscious buyers. You own your audience—share your link directly. Less noise, more intentional buyers.

Customization & Branding

Etsy: Limited customization. Everything looks like Etsy.

Wexido: Full design control. Multiple templates. Optional custom domain. Your brand, your way.

Support for Multiple Product Types

Etsy: Mostly physical goods and vintage items. Digital products are limited.

Wexido: Sell digital + physical + memberships + courses all in one store. A jewelry maker can also sell stitching tutorials or membership access to exclusive designs.

The Verdict for Indian Sellers

If you're just starting and want to test the market risk-free: Wexido. If you have an established audience and want global reach: Etsy. But increasingly, smart sellers are using both—Wexido for higher margins and direct customer relationships, Etsy for discovery.

Start selling on Wexido for free →